Pricing your service-based business can be tough. Probably one of the hardest things you will have to do. If done right, it shapes how profitable your business will be. If you charge too low, you’re selling yourself short. If you overcharge your services based on feelings and unicorns, you will quickly be slapped back down to earth.
As a bookkeeper, I love making numbers into a story for others. But I face the same problems with pricing my bookkeeping services. You have to figure out things like what is your perceived value to potential clients? Will I back down if someone who I thought was my target market thinks that I charge too much. If I accidentally charge too little for a recurring service, what will happen once I raise my prices? I gained the experience, right?